City Takeovers
Billboards and digital screens turn iconic Apple eras into public moments.
A CONCEPT CAMPAIGN
Apple
Through
The Years
The moments that shaped a cultural icon.
A nostalgic journey through Apple's most iconic products, ads, and cultural moments — celebrated through experiences, city activations, and the stories we all remember.
EXPERIENCE IT EVERYWHERE
A campaign built for public memory.
Retail Activations
Storefront windows transform into a walkable timeline of innovation.
Interactive Website
Visitors scroll and click through Apple's most memorable eras.
Social Participation
Users share their Apple memories using #AppleThroughTheYears.
CAMPAIGN FILM
Through the Years. Through Our Lives.
A campaign film moving through the Apple products that shaped culture, memory, creativity, and everyday life.
THE JOURNEY THROUGH TIME
Through the years. Through our lives.
iPod
1,000 songs in your pocket.
iPhone
The phone becomes personal technology.
iPad
A new way to touch, read, work, and create.
Apple Watch
Technology moves closer to the body.
Ecosystem
Everything connects.
Vision Pro
Spatial computing becomes personal.
SOCIAL CAMPAIGN
#AppleThroughTheYears becomes a shared memory.
Apple Through the Years
@AppleThroughYears
My first Apple product was a white iPod. I remember scrolling through songs like it was magic.
#AppleThroughTheYears
Apple Through the Years
@AppleThroughYears
The first iPhone made the future feel like it was already in my hand.
#AppleThroughTheYears
Apple Through the Years
@AppleThroughYears
From iPod to iPhone to Apple Watch — Apple did not just change devices. It changed routines.
#AppleThroughTheYears