Video Advertisement / Health-Ade • 2024
Refresh Your Everyday.
Reimagining kombucha as a lifestyle accessory and an approachable gut-health education platform.
Campaign Insight
Kombucha becomes an everyday gut-health guide.
Health-Ade already has wellness credibility. This campaign expands that credibility by turning the brand into an approachable gut-health educator.
Instead of only selling kombucha, Health-Ade teaches consumers about probiotics, fermentation, the microbiome, and better-for-you routines through short-form social content.
A recurring gut-health educator who makes science feel simple, warm, and trustworthy.
Short videos answering real questions like: Does kombucha really help your gut?
Bottle QR codes connect each flavor to a quick Dr. Maya gut-health lesson.
Content built for Reels, TikTok, Stories, paid ads, and everyday lifestyle sharing.
Gut Health Content Platform
Meet Dr. Maya, Health-Ade's gut health educator.
Dr. Maya is a microbiologist and gut health educator created to make kombucha, probiotics, fermentation, and the microbiome feel simple, trustworthy, and easy to understand.
She gives Health-Ade an ownable content personality — like a brand spokesperson, but rooted in education and wellness.
Video Advertisement
Science made social.
The video series uses fast edits, bold typography, product close-ups, and bright wellness visuals to make gut health feel clear, modern, and easy to share.
Creative System
Wellness content with visual appetite.
Bright, tactile, expressive.
Warm citrus tones, glass texture, bubbles, condensation, and motion blur build appetite appeal.
Fast cuts with soft rhythm.
Quick enough for social, polished enough for a brand film.
Bold wellness language.
Short phrases like "refresh," "sip," "glow," and "everyday" make the message easy to remember.
Packaging + QR Integration
Scan for a Gut Check.
Each bottle includes a QR code that leads to a Dr. Maya video connected to that flavor. Pink Lady Apple could explain why apples are associated with fiber, flavor, and gut-friendly food choices.
Projected Impact
Built for awareness, designed for engagement.
Portfolio Skills Demonstrated
Wellness storytelling with social-first strategy.
This concept demonstrates video ad development, brand positioning, educational content strategy, Gen Z/Millennial audience targeting, social campaign planning, packaging integration, and marketing analytics thinking.
Social Campaign
Make gut health feel easy to understand.
Does kombucha really help your gut?
Short science-backed explainers answering the wellness questions consumers already search for.
Kombucha detoxes your body?
Myth-busting content that builds trust by keeping the brand honest and educational.
Fermentation is where the magic happens.
A bright visual series explaining probiotics, ingredients, fermentation, and flavor.